The initial situation: A luxurious estate directly on Lake Zurich. Selling price in the tens of millions. Confidentiality was a high priority for the well-known seller.
Impressive aerial photographs, atmospherically strong photos and the successful text in German and English were a matter of course in the creation of the valuable brochure, which could be given to “hand-picked” interested parties. The challenge in the sales efforts was to find buyers whose identity and purchasing power justified a viewing. House viewing tourism – often not uncommon – is frowned upon for exclusive properties in this price category. What client would want pictures of the valuable paintings on the wall circulating on the internet…?
Decisive for the success of the sale was the carefully managed client list, which includes direct interested parties from Switzerland and abroad (the international network with Christie’s International Real Estate helps us here) as well as selected external influencers and representatives of family offices. Often our personal relationships with interested parties also lead to a successful sale.
Mandates of the kind described also require time for detailed clarifications by specialists commissioned by buyers, but sometimes also patience on the part of the seller: there is nothing like an overnight success. We consider ourselves lucky when we succeed in meeting the high expectations of buyers and sellers!
