“For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.” writes Pantone on its website for the traditional choice of the colour of the year.
Leatrice Eiseman, Executive Director Pantone Color Institute, is quoted as follows: “Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.“
The institute writes about the PANTONE colour palette 17-1230 Mocha Mousse: “A versatile shade infused with inherent sophistication and earthy refinement, PANTONE 17-1230 Mocha Mousse creates a strong chromatic foundation, complementing diverse applications, both minimalist and richly decorated, across design and all colour conscious industries. We created five unique colour palettes featuring PANTONE 17-1230 Mocha Mousse, each conveying its own distinctive feeling and mood. Within each of these five colour stories we have also included four suggested colour harmonies which you can download and share using Pantone Connect.“
The Pantone Color of the Year program engages the design community and colour enthusiasts in a conversation around colour, highlighting the relationship between colour and culture. Pantone selects a colour each year that captures the global zeitgeist—the Color of the Year express a global mood and an attitude, reflecting collective desire in the form of a single, distinct hue.